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Quant Qnres & FH call, Insight for creative - Coggle Diagram
Quant Qnres & FH call
Things to cover
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The theme of strength, emotional resonance which we can tap into
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Insight for creative
FH WoWs
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searching for conflicts to help identify points of tension so we can connect it to the solution/treatment
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ideas
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running towards something rather than away from it, makes it feel more sustainable
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