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Marketing enviroment - Coggle Diagram

- - - - Top management
      - Finance
      - R&D
      - Purchasing
      - Operations
      - Accounting
      - Provide the resources to produce goods and services
        Treated as partners to provide customer value
    - - Any group that has an actual or potential interest in or impact
        on an organization’s ability to achieve its objectives
        
        Financial publics
        
        Media publics
        
        Government publics
        
        Citizen-action publics
        
        Local publics
        
        General public
        
        Internal publics
- - - - Changing age structure of the population
      - Baby boomers include people born between 1946 and 1964
      - Most affluent Americans
    - - Divorcing or separating
      - Choosing not to marry
      - Choosing to marrying later
      - Marrying without intending to have children
      - Increased number of working women
      - Stay-at-home dads
  - - - Markets are becoming more diverse
      - International
      - National
      - Includes:
      - Ethnicity
      - Gay and lesbian
      - Disabled
      - Natural enviroment
        
        Natural environment involves the natural resources that are needed as inputs by marketers or that are affected by marketing activities
        
        Trends
        
        Shortages of raw materials
        
        Increased pollution
        
        Increase government intervention
        
        Environmentally sustainable strategies
    - - Economic environment consists of factors that affect
        consumer purchasing power and spending patterns
        
        Industrial economies are richer markets
        
        Subsistence economies consume most of their own agriculture and industrial output
      - Political enviroment
        
        Political environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society
        
        Cultural enviroment
        
        Cultural environment consists of institutions and other forces that affect a society’s basic values, perceptions, and behaviors
        
        cultural neviroment persistence of cultural values
        
        Core beliefs and values are persistent and are passed on from parents to children and are reinforced by schools, churches, businesses, and government
        Secondary beliefs and values are more open to change and include people’s views of themselves, others, organizations, society, nature, and the universe