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Will Pandemic-Induced Changes Alter Shopping Behaviour Forever? - Coggle…
Will Pandemic-Induced Changes Alter Shopping Behaviour Forever?
Sustainability, Health, Working From Home…
Discuss the latest macro trends impacting shopper behaviours to truly get in sync with your consumer
wfh
more lunches
more meals together
fatigue of cooking
time for brekkie
Food to go
in the short-term reliance on commuters and city centres is going to be challenging
close proximity to home or work is an important factor in deciding where to purchase food-to-go.
may not return in the same way
Health
meat and meat free
plant based, vegan, flexi and meat free
govt intervention and obesity crisis
Managed health and positive health
The healthier living we’d expect to see at this time of year is likely to either be the small and incremental changes that Nicola talked about in her report, or to have been put on the back burner entirely
mental health crisis
weather
unemployment
boredom
vaccine roll out brings some hope
Sustainability
Plastic and packaging
aldi and square shaped eggs
Coke and paper bottles
food wastage
sourcing
ethics
B Corp - Ocado zone
Outstanding In-Store Experiences
: Create a seamless, exciting retail experience that doesn’t compromise on safety guidelines for increased in-store spend
we're spending less time in store
queuing to get in
shopping in smaller groups
food and drink has become more important inhome
eatertainment
Effectively Action
Data & Insights
: Drive real business impact with rich data and insights to form a 360 picture of your shopper
Innovations, Disruptors & Challengers:
From subscription models to direct-to-consumer, understand the latest digital innovations to boost your e-commerce strategy
Subscription models
D2C
Washing tabs
The pandemic has fast tracked digital developments for many food-to-go businesses creating multiple different routes or channels to bring their products to consumers.
This enables recommendations to be made as well as targeted communications based on previous purchases.
food to go
New formats such as vending or dark kitchens offer different ways to get products to consumers, some of which offer significant efficiencies. This period of contactless food-to-go will also help to re-set consumer perceptions and even open their minds to previously less popular solutions. Over time different formats are likely to evolve to meet specific consumer and business needs, format strategies will need to take these into account.
Food delivery
Deliveroo expanding
Getir launch
Business-Critical Retailer Insights For Winning Collaborations:
Understand what retailers are looking for now and foster long-term, profitable retailer-manufacturer relationships
now that retailers are more on top of insights, what more can we offer?
range rationalisation
Drive Growth Through A Recession:
Recession-proof pricing, promotion and resourcing for tough economic times
Lipstick effect
life is too difficult right now and some shoppers don’t want to feel like they are denying themselves.
confidence from older generation who are now vaccined may help spending
The increase is driven by restored confidence within the over-55s, which appears to be a direct result of the vaccine roll-out.
Recessionary behaviours
Looking for value - must be crystal clear of the benefits
EDLP and price lockdowns
unemployment and furlough
We expect savvy shopping to become more and more the norm in 2021 and shoppers tell us that one of their money saving tactics is to avoid eating out of home; with 23% stating that they will make more packed lunches as a means of saving money
Store loyalty cards
Stand-Out Shopper Marketing & Activation:
Dedicated advice clinics on next-level shopper engagement, comms and activation tactics
how do we engage with shoppers pre-shop as shopping is becoming more planned
Channel:
Convenience, Main Estate, Discounters… Invest in the right channel strategies with up-to-date insights on the latest channel shifts and trends
Convenience
bigger baskets
avoid queues
With more top-up and main shop missions being completed, meal solutions and home cooking essentials are increasingly important.
c-store shoppers are now more likely to focus on saving money than last year. To respond to more savvy purchasing behaviours retailers are investing in lowering prices.
private label initiatives are also key to help them strengthen value offerings.
smaller retailers have turned to third party solutions, including online ordering platform Snappy Shopper
With shopper interest in buying more locally sourced products rising, convenience retailers will increase their focus on communicating local credentials
Main Estate
Discounters
bargain stores
associated with non food
range of brands is important
quality perceptions
top up shops
losing share
Aldi - The reason market share didn’t get a graph to itself this year is, of course, because it has dropped: to 8% in the 12 weeks to 6 September, according to Kantar, from an all-time high of 8.2% in the 12 weeks to 22 March.
Online
Unlock The Power Of
Digitally-Savvy
Shoppers Online: Increase online sales and brand presence in a digital world
Less impulse purchases
More older people
more branded purchase
more inspo needed
convenient delivery and collection
experience needs to be smooth
still want to buy fresh instore
more planned purchases
Meal boxes
data collection
fake reviews?
What Is The
“New Normal”
Of Shopper Behaviour? The latest insights into rapidly-changing shopper behaviours, motivations, habits and trends today
more planning
tried to experiment, but we're still pretty much cooking the same old
Looking for inspo - more restaurant brands
would like to be healthier
picking up bad habits
scratch cooking
mostly financial benefits
alcohol trends
not denying ourselves
more takeaways