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AUDIO SOCIALS #TechUnstackPod - Coggle Diagram
AUDIO SOCIALS #TechUnstackPod
RADIO
MERGING WITH LIVE AUDIO vs COMPLETE TRANSITION
SOCIAL MEDIA TAKE-OVER
Why is everyone moving to audio social?
Twitter has been about live broadcasting since 2015
There is space for audio social to exist, without it being a competition
CH, Twitter Spaces & Spotify
can all do audio social but do them in different ways
They can serve different demographics who can use the apps for different reasons
CH can continue to be invite only & businesses can use it to do big events with their community & stakeholder
The only question is: have we quickly gotten to a place where we are not willing to move to different platforms?
Is it another exciting new thing?
Are we gonna get over it when we are able to do live events again?
Would it be another Snapchat/ Periscope situation?
Meerkat vs Periscope
In 2015 Twitter acquired Periscope so they could tap into live video broadcasting (going live) & to also compete with Meerkat
They thought everyone would be live broadcasting.. +10M accounts had been created & 2M were using Periscope daily in 2015
What happened in 2015 is happening now?
2015 - FB ROLLS OUT LIVE VIDEO
Nov 2016 - IG ANNOUNCES LIVE VIDEO
Dec 2016 - Twitter integrates live video into it's app
2014 - Periscope was founded. It was never a social media site used by the masses for live broadcasting. Periscope was never known for anything, e.g.: Twitch is for live streaming games
2015 - Meerkat gains popularity as one of the first to live stream a music festival
Periscope passes the 200M milestone in 2016
THE FUTURE OF AUDIO SOCIAL
Community building includes a live social element. Whether that is through live events or live chats. It's becoming difficult (mostly for companies) to say they are building a community without live social with their community
On the other hand this could all be influenced by the pandemic where you don't have any other means to connect with people on that level aside from joining live spaces or live events