CONCLUTION: Personally, I consider that this reading has been of great interest and really functional, since as design students, many times we only look for the first solution we think of and we really don't know if we are asking ourselves the right question. Unfortunately in many cases we only carry out projects because we were told to do it and only the minimum work is done, and they require more work but we do not understand the reason or where we failed, so this reading expands the panorama of what It must be done to innovate and why. Taking into account the above, I would like to add that this reading has been enriching from many points of view in which we can notice the small actions in which we are failing and it gives us the opportunity to improve them now that there is still time.