Childhood:
IMAGERY: Birth, todlers, having siblings and the safety of your family, kindergarten, elementary school, becoming a teenager, the importance of friends
TEXT: We speak in general, in the 4th person pronoun -> Our, we
Adulthood:
IMAGERY: Friends, Gratuate studies, work, starting a family
TEXT: We speak in the 2nd person pronoun -> You
Old age
IMAGERY: partner, loneliness, being alone
TEXT: We speak in the 2nd person pronoun -> You
Product info
IMAGERY: Happy seniors, companionship
TEXT: We speak in the 2nd pronoun, Explain the product in a nutshell