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Consumer design journey For Naturals Ice Cream, College going student, + -…
Consumer design journey For Naturals Ice Cream
Triggers
T12: word of mouth
T11: flavor suggestion
T13: buying preference of peers
T10: social media
T14: shop keeper suggestion
T9: new flavor
T15: based on season
T8: point of purchase
T16: saw someone eating
T7: new concept flavor on weekends
T17: Endorsement from friends
T6 Discounts
T18: Newspaper/Magazine
T5: No chemical added flavor
T19: word of mouth
T4: seeing other buyer
T20: depend on mood
Serving
T3: new concept ice cream
T21: chemical free
T2 : Community Outreach.
T22
: having customer data and suggesting them at next meeting
T1: no adulteration
T23: recalling by name if customer coming back
Initial Consideration
T34: Past purchase Experience
T33: offers and promotion for regulars visitors
T35: comparing features
T32: choices available
T31: advertisement/content
T36: alternative available other then ice-cream
T37: taste
T30: quality
T38: testing samples for free
T29: store exprience
T28: price comparison
T39: choices available
T40: combo offers
T27: recombination by shopkeeper
T41
: Comparison with other brands which provide similar products
T26: hygiene maintenance
T42: price comparison charts
T25: other services other then main products
Tp24:offers and promotion for first time visitors
Active Evaluation
T51: Direct recommendation
T52: price
T50: takeaway
T53: alternative option available
T49: ease of buying
T54: brand intervantion
T48: moment of purchase
T55: Sampling
T47: Availability
T56: price should not be overcharged for packaging
T46: Order should recall at the time of finalization
T57: point of sales
T45: Subscription offers
T58: less time consumption at the time of ordering
T44: Display
T59: staff behavior
T43: proper packaging for takeaways
T60: place order online pickup in store
Moment of Purchase
T70: pre buying
T71: Staff/Employee Engagement
T69: Showroom Design
T72: Checkout Lines
T68: Point of Sale Systems
T73: Product Demo Videos
T67: Catalog
T74: Website
T66: hidden cost
T75: etc service cost
T65: method of payment
T76: New information regarding brand
T64: services available
T77: Variety in payment options
T63: Same as shown in catlog
T78: hidden combo offers like if you buy for this gat etc.
scoop
T62:promotion offers
T79: customer support channels
T61: Good Interface for Online ordering
T80: Receiving message instead of paper bill which saves environment
Post purchase experience
T89: Satisfaction level
T88: Packaging Satisfaction
T90: Buyer’s Remorse
T87: Further Recommendation
T86: Feedback
T117: Exceeded expectations.
T85: Reduce Usage of alternative
T91: coupons on consecutives orders
T84: Price Effectiveness
T92: Follow ups
T83: Products feedback Survey
T93: Transactional Email
T82: Satisfaction
T94: Fast-track to customer support
T81: Real-time Quality and Quantity Check
Loyalty Loop
T104:Repurchase
T105:loyalty generation Triggers
T103:Top mind recall
T106:recalling same brand again
T102:other loyalty loop
T107:follow on social media
T101:overall experience
T108:usage
T100: Value for money
T109:initiating other to try
T99: Better than another brand.
T110:Increase quality
T98: Discussing with others
T111:validation of the product
T112:Brand intervention
T97: Creating Value through Personalization
T113:Subscription Renewals messages
T96: Customer Success Programs
T114:Upsell/Cross-Sell Emails
T95: Conversations With Company Representatives regarding weakness of company
T115:Sending messages to come again
T116: Trust
College going student
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