Please enable JavaScript.
Coggle requires JavaScript to display documents.
Film Advertisement - Coggle Diagram
Film Advertisement
Print / Merchandising
Paid advertisement in newspapers, magazines, and inserts in books.
Cross-promotion of original book or, including special printings, or new cover jackets.
-
Promotional giveaways: branded drink cups, toys, or food combinations at fast food chains
-
Internet
Virtual relationship hyperlink marketing - where a search engine offers articles presenting interesting news related items which are actually loaded with a links page containing multiple references to film characters, storylines or products.
-
-
-
-
TV / Radio
Hollywood spends $4 billion a year on advertising and over half that is TV because it is an audio-visual medium and can get to a big audience quickly.
Product placement - posters/action figures of the film in shows. For example, I, Robot motorcycle on two episodes of American Chopper.
Extended placement: full episodes of television devoted to exposure of the film, stars, clips, director, etc.
-
Advance trailers, longer previews, or behind-the-scenes footage on streaming media and Blu-ray/DVDs
In Theaters
-
Slideshows - stills, trivia, and trivia games from the film, shown between movie showtimes.
-
Cardboard 3D displays, sometimes producing sound