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Netflix Brand Identity - Coggle Diagram
Netflix Brand Identity
STRATEGY
Establish Netflix’s brand positioning and emotional value to foster a unique, long-term connection
Showcase Netflix’s slate of high-quality diverse stories to enable experience of diverse emotions and perspectives
Showcase stories of popular genres (K-content & Anime) to enable experience of shareable emotions and perspectives
Spread Fans’ personal stories and their love for Netflix to enhance a sense of trust and mainstream
Highlight Netflix’s unique and leading-edge story discovery experience
Proactively provide education and information on how Netflix works
Tell the backstory of Netflix – its roots and identities to enhance relevance and presence
STRATEGY BETS
JOYFUL CONNECTORS
Hate missing out and like to stay up to date with trends and what everyone is talking about
main hits
korean dramas
japanese animes
Reframe Netflix as not only another content provider but an emotionally rewarding choice
I gradually want to know more, see more, share more, to make my life a little more joyful.
CREATIVE
big idea
あなたはだんだん観たくなる。#だんだん観たくなる
Netflix has always been a provider. A provider of stories.
But what if in reality it provided you more?
If those very stories gave you a feeling. Much needed feelings of happiness, sadness, empathy, knowledge, wonder or warmth.
Those in turn would create other feelings as you reach out and share them with those closest to you.
Enriching their lives and your own with a sense of inspiration and curiosity.
In essence, the more time you spend with different stories the more you get…
…You'll want to feel more and more.
…You'll want to share more and more.
…You'll want to be more and more.
…You'll want to watch more and more.
Because that’s what Netflix truly “provides”; more.
visual concepts for motion
KEYWORDS FROM BRIEF
showcase of stories, reality, diverse feelings, emotions, inspiration, curiosity, more, だんだん, gradually, looking,
KEYWORDS EXPLORATION
gradually
degrees/angles
revealing
little by little
growth exponential
slowly
circular pulse
feelings
an emotional state or reaction.
reaction
chain reaction
sequencially
inspiration
stimulation
encouragement of something to make it develop or become more active.
KEYWORDS REFORM
degrees/angles,reveal, growth exponential, circular pulse, chain reaction, stimulation
