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EBM is a framework for organizations to improve their ability to deliver…
EBM is a framework for organizations to improve their
ability to deliver value in an uncertain world, seeking a path toward strategic goals
an empirical approach that helps organizations
continuously improve customer outcomes,
organizational capabilities,
under conditions of uncertainty
business results
enables organizations to systematically improve their performance over time and refine their goals based on better information.
helps organizations to take into account the best
available evidence to help them make decisions on ways to improve by...
2- measuring current conditions
1- setting performance goals
organizations must
define specific measures
that will indicate that the goal is achieved
Goals, measures, and experiments should be made
transparent
in order to
encourage organizational alignment
3- forming small experiments for
improvement that can be run quickly
4- measuring the effect of the experiment
5- inspecting and adapting goals and next steps
EBM Helps Organizations Seek toward Their Goals
in a Complex World Using Empiricism.
Complex problems defy easy solutions, Model has 5 key elements
and adapting their next actions based on feedback
inspecting the results of each step,
but instead require organizations seek toward their goals in a series of small steps,
1- A Strategic Goal is usually focused on achieving a highly desirable but unrealized outcome for a specific group of people that results in improved happiness, safety, security, or well-being of the recipients of some product or service
A Strategic Goal, which is something important that the organization would like to achieve.
. This goal is so big and far away, with many uncertainties along the journey that the organization must use empiricism.
Strategic Goal is aspirational
In EBM, we refer to this as Unrealized Value, which is the satisfaction gap between a beneficiary’s desired outcome and their current experience.
2 -Intermediate Goals
practical targets
achievements of which will indicate that the organization is on the path to its Strategic Goal
3 -Immediate Tactical Goals
critical near-term objectives toward which a team or group of teams will work help toward Intermediate Goals
4- A Starting State where is the organization is relative to the Strategic Goal when it starts its journey
5- A Current State is where the organization is relative to the Strategic Goal at the present time
Understanding What Is Valuable
1- Measuring Activities: These are things that people in the organization do, such as perform work, go to meetings, have discussions, write code, create reports, attend conferences, and so forth.
2- Measuring Outputs: These are things that the organization produces, such as product releases (including features), reports, defect reports, product reviews, and so on.
3- Measuring Outcomes: These are desirable things that a customer or user of a product experiences. They represent some new or improved capability that the customer or user was not able to achieve before. Examples include being able to travel to a destination faster than before, or being able to earn or save more money than before. Outcomes can also be negative, as in the case where the value a customer or user experiences declines from previous experiences, for example when a service they previously relied upon is no longer available.