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FRESH SWAG MZL - Coggle Diagram
FRESH SWAG MZL
Good idea?
Solves a market problem?
NO
Significant savings?
NO
Fits current consumer behavior?
YES
IDEAL TESTS:
Avoid obsolescence :check:
Figure out customers :check:
Talk to people :check:
Attributes
Clear target
Male
18-35
stable income
Quality product
fashion
100% original
unique
exclusive
Marketing strategy
Great approach
Affordable prices
Social interaction