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CITY REBRAND - Coggle Diagram
CITY REBRAND
What needs to be produced
LOGO
BILLBOARD
POSTER
WEBPAGE HOMEPAGE
TV STORYBOARD
MOODBOARD
STYLEGUIDE
Tech Specs
LOGO - work on white and black backgrounds
BILLBOARD size - research and decide on size
Poster - A1 size
1366x768 px RGB 72
Style Guide - A4 Landscape
Story board template supplied
Planning/Producing concepts
3 logos that demonstrate a current trend
Moodboard
Logos branding Signage that already exist for location
Brainstorming/word association for logo concepts
3 hand generated logo concepts + Feedback from 3 people
Explanation of elements and principles in your designs
Rational/Evaluation
Rational outlining your rebrand and why you think it'll work
address problems you ran in to and how you solved them
how you considered feedback and made changes
how you could improve and what you learned
Production/Presentation
Documentation of signage rules and regulations
Thumbnails for poster, billboard, and webpage
Feedback from teacher (Direction, Changes, etc..)
MOCKUPS of all items
Research/Planning research
Overview of Brief
5 examples of location branding
documentation of chosen location
Demographic?
benefit of rebrand?
identity?
what does it stand for?
What attracts people there?