ELENA ALTEMIR- CONVENTION BUREAU, Experiences & Coopetition, The Key…
ELENA ALTEMIR- CONVENTION BUREAU
Has only two types of clients
It has a great economic impact on the city of Barcelona
Business industry connecting people, ideas, knowledge, values...
The professionals are specialized on that segment
It is divided
Organizers, Meeting Facilities and Conferences
The event and the destination
Associations & Corporate
Represents the destination
Board of Trustees
Part of the Barcelona Turisme Consortium
Public or private company
100% Public entity
Technical office which represents the destination as a
place to hold meetings, conferences and business events.
Requirements & Tasks
Point of contact for all conference organizers.
Have deep local knowledge in their city
Be the first point of contact for anyone looking to organize a conference
To support the local tourism industry and so to contribute positively to the
GDP of the destinations.
To support meeting planners throughout the organizing process.
Sales & Promotion
A targeted Promotion
Specialized trade shows
Competitor analysis, etc
Building Trust and interest for Barcelona
Strategy & Innovation
ICCA: Vice President Iberian Chapter
PCMA: European Advisory Board
SITE: Past President SITE Spain
ECM: MICE Steering Group Committee
MPI: Advisory Board Iberian Chapter
Marketing & Communication
Highlighting the value of Barcelona as a destination for MICE
Management with values
People goes first
Lifelong training, etc.
Experiences & Coopetition
The Key Associations in the MICE Industry