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B207 -- Competing in a global context thinking-head - Coggle Diagram
B207 -- Competing in a global context
Glocalization
Globalisation
Localization
Local character
Local needs
Online communities adopting online standards and adapting to meet their needs
Globalisation
Global trade environment
Worlwide flows of:
Labour
Goods :mailbox:
Money :money_with_wings:
Services
Information
Rapid development of ICT :computer:
Competition (The five forces of competition)
Suppliers
Potential entrants
Buyers :silhouette:
Substitutes
Direct industry
Financial flows
The balanace of payments
Current account
Capital account
Financial account
Foreign direct investments
Foreign Exchange Market
:moneybag:
Demand for pounds
Supply of pounds to the foreign currency market
Equilibrium
Data analysis
Euro
International Marketing
Why expand across national boundaries?
Saturated domestic markets
Small domestic markets
Low-growth domestic markets
Customer drivers
Competitive forces
Cost factors
Portfolio balance
Environments
Macro environment
STEEPLE
Social
Economical
Technological
Ethical
Environmental
Political
Legal
Micro environment
Market's size and growth rate
Competition
Cost of serving the market
Profit potential
Market access
Entering and operating in international markets
Indirect exporting
Direct exporting
Joint ventures
Strategic alliances
Global strategic partnerships
Licensing
Franchising
Contract manufacturing
Management contracting
Direct investment
Branding
Kapferer's prism
Physique
Personality
Culture
Relationship :silhouettes:
Reflection
Self-image
Key concepts :key:
Brand identity
Brand reputations
Brand equity
Brand content
Brand architecture and naming
Logos
Packaging and labelling
IFRS
Transparency
Accountability
Efficiency
What are IFRS standards?
Recognise asset as:
Asset
Liability
Income :moneybag:
Expense
How to measure items
How to present them in financial documents
Related disclosures about item
Sustainable Cities
Autonomy
History
Culture
Skills
Mayors
Participation - Who holds the power to participate?
Sharing
Sustainable development
Allow people to manage assets
Energy :bulb:
Parks :national_park:
Bikes :bike:
Helping build communities
Transformation
Demand more power
Sustainable businesses
Globalisation & the Nutrition Transition
Stakeholders
World Health Organization
National governments
Transnational food companies
Consumer - and health-oriented nongovernmental organizations
