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Intergamma - Coggle Diagram
Intergamma
History
80s
Founding of BOUWMAAT
Acquisition of LANSER
90s
LANSER is sold
BOUWMAAT becomes independent
Acquisition of Karwei
Start own distribution of supplies
70s
Founded
21st century
Founding of individual boards for each formula
The Do it yourself industry goes through tough times
Reorganisation pays off
Market share grows
Start purchasing from source
Introduction costomer card
Bricorama locations become Karwei of Gamma stores
Start webshops
Mission :
helping people improve their home environment
Fundamental values
The desire to win
an inspired look towards the future
connected with each other and the customer
With energy and fun
The best omnichannel retailer of the Benelux
Strategy
Putting the customer first
always close by
24/7 online
Big market sharel
Aim for improvement
Vision
Being first choise