CHAPTER 1 : MANAGING PROFITABLE CUSTOMER RELATIONSHIP - Coggle Diagram
CHAPTER 1 : MANAGING PROFITABLE CUSTOMER RELATIONSHIP
What is marketing ?
What the example that shows about marketing ?
The example , Jollibee ( Brand from Filipina )
Prioritize what the customer want ?
What kind of product /food did customer very like
Prioritize budaya customer at one places
For example , at Malaysia - The product that has been famous is Mc Donald , KFC , PIZZA HUT
Prepared a benefits to older , patriotisme and loyalty to the family
Process by which companies create value for customer relationship to capture value from customer in return
The seop of Marketing
Has a marketing does not care about a profits but care about something else . Foor example , college , hospitals , churches . There also must growth their marketing also
Marketing must have a power to Find a new customer and build a relationship with their customer
Marketing does not important about profit only
But some people thinks a marketing just about selling and investor
But the Marketing is more about satisfy customer
How to Know did was a Marketing ?
But before we made a choice to sell a fruit at there . We must know about something .
1 . How many of them was selling the fruits
For Example , at the market we were saw a seller sell a fruit , fish , chicken , water or anyting else
2 . We need to see a places that we as a seller want to sell the product
3 . We must compared with another shop about the prices of food
4 . seller must identify how many already sell a fruits , food
The marketing process
1 . Understand the marketplaces and customer needs
Need , Demand , wants
For Example Need : Food , Clothing , safety
Wants : Personality
Demand : They have 10 ringgit only . She bought a Nasi Lemak and ayam goreng . Total 10 ringgit . So demand for Nasi Lemak and Ayam goreng was higher compared to Nasi Lemak , Ayam goreng , Sambal sotong .
2 . Design a customer -driven marketing strategy
3 . Construct and integrated marketing program that delivers superior value
4 . Build Profitable relationship and create customer delight
5 . capture valur from customer to create profit and customer equity .
6 . Companies reap the rewards of capturing value from customer in the form of sales , profit , and long term customer equity .
1,. 2 Marketing offering
For Example : PIZZA HUT
Combined the product with services , information , or prices offer for something that has been in PIZZA HUT .
Marketing offer not just for need but also wants .
Customer value and expectation
Satisfied : When customer like a product and of course the customer will buying again and maybe they will tell their family , friend or maybe society about the products was so good and you guys should try .
Dissatified : The customer fell dissatified about the product . So they report about this product in internet like facebook , twitter
Marketing and Exchange
Seller sell a products and then buyer gives a something to a seller as a Thank You
For Exmple , CAR
GOODS - PAYMENT