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Distribution Channel Analysis - Coggle Diagram
Distribution Channel Analysis
Should I consider using intermediaries?
Product catalog with shipped products
Amazon
Where and how does my target market shop for similar products/services?
Young environmentally and socially conscious mothers. Innovators. Early adopters
Department stores, specialty shops, and online stores.
What distribution channels do my top competitors use?
Jazzy Organics, Beya Made, Monica + Andy
Department stores, specialty shops, and online stores.
What new distribution channels are being used in my industry?
Online stores and Intermediaries
Etsy
Amazon
What other distribution channels are being used successfully in other industries that may be effectively adapted to my industry?
Direct Sales
Mailed-out catalogs
What typical barriers or challenges for entering into new distribution channels do I foresee?
Saturated intermediary selling and distribution channels.
Too many sellers
How effective is my current selling method in meeting goals (ex: in-house staff or intermediaries)?
In-house staff
Will personally provide customers with examples of our value proposition to provide safe, healthy, natural, and organically manufactured, environmentally friendly infant and toddler wear.
What distribution channel strategies might you use to accomplish your goals?
Specialty shops
Emotional relationships will be built, based on a desire to improve, and maintain the environment for present and future generations.
Customer promoters that shop at the store will help to put the word out about the products and attract new customers for the store.