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sherlock - Coggle Diagram

- - - - Brand Awarness Communication – Doors with a story...
    - - New marketing, new player – education „what are the real security doors“
    - - Product Awarness Comms – USPs, Customer Value
    - - Sherlock content communicated in coop/via distribution channels – sales commitment
    - - Deliver up to date website (with changes to supporting digital channels as required)
        
        Conversion rate optimisation
        
        Web Traffic increase
    - - POS, digital, product promotion – consistent message, content & delivered on time
    - - Regular update and creation of brand, service, product content to be shared with partners and communicated via marketing channels
    - - Less investment in PR, Digital investment increase