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Overall Marketing and Branding Concepts - Coggle Diagram
Overall Marketing and Branding Concepts
Who are the gatekeepers?
Spotify Playlist Curators
Radio
Pink Toothbrush, Stu Whiffen, Darren Brett, Presenters
Radio 1 Future Artists - Jack Saunders, Presenter
Magazines
Lost and Found Magazine, London based DIY magazine, Harvey Gage, Creator, owner, former housemate and friend
Overblown Webzine, online DIY magazine
Soundsphere Magazine, Alt music magazine
Who are the target market?
non elitist or pretentious DIY music fans
Mainly aimed at students or at ;east the 18-25 age range, any younger wouldn't be able to attend gigs and any older probably wouldn't be too interested
Indie and alternative fans
Engagement Process
Online posts via Instagram
Raffles, ie win a pint with me, win merch, opportunity to record with me, giveaways
Attempts to gain interview oppourtunities with magazines and radio shows
Music teasers online
Free CD handouts
Posting CDs to record labels and radio shows
Help film videos with me prize draws
What is The Unique Selling Point (USP)
Independant
Indie
DIY
What Is The Style?
Juxtaposition, dark mixed with light, pastel colours, sad topics in major keys, fuzz over dreamy chords, melodic harmonies and building on small beginnings
Basic Fashion, DM boots and loafers, white socks, trousers
Distribution methods
To keep costs down, I would like to plug my own CDs that I will burn my music to and hand out in the streets and pubs (with COVID in mind)
obviously this will not make much revenue nor meet many people so DistroKid, which is only £20 a year will be considered as well as maybe even releasing some singles for free to gain a reasonable initial buzz
Souncloud, this is public and free to use as well as plenty of artists making it big by being discovered on Soundcloud