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Global marketplace - Coggle Diagram
Global marketplace
Expansion
Customer drivers
Competitive forces
Low-growth domestic markets
Cost factors
Small domestic markets
Portfolio balance
Saturated domestic markets
Globalisation
Economically
Cultural
Political
Micro environment
Market attractiveness
Cost to serve
Profit potential
Competition
Access
Size and growth rate
Capabilities
Resources
Product adaptation
Skills
Competitive advantage
Transnational company or multinational
World is one market
Opportunities
Threats
Strenghts
Weaknesses
Macro environment
STEEPLE analysis