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GLOBAL MARKETPLACE - Coggle Diagram
GLOBAL MARKETPLACE
Transnational company
Global firm
Global expansion
Saturated market
Small domestic market
Low-growth domestic market
Customers drivers
Competitive forces
Cost factors
Portfolio balance
Macroenvironment
STEEPLE
Trading system
Technological considerations
Socio-cultural considerations
Economic considerations
Political considerations
Legal considerations
Ethical considerations
Microenvironment
Market size
Market growth rate
Competition
Costs
Profit potential
Market access