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Block Two - Coggle Diagram
Block Two
international marketing
triggers
saturated domestic
low growth domestic
small domestic
customer drivers
competiton
Macro
socio cultrual
technologial
economic
legal
political
micro
size
competition
profit potential
access
competitive advantage
modes of entry
export
direct
indirect
joint venture
strategic alliances
global partnerships
licencing
franchising
contract management
investment
globalisation VS customisation
innovation
growth
threats
sements
premium
middle
low end
branding
identity
reputation
image
content
packaging
reflection of users
culture
influence
Brand Affinity (Melton 1979)
coined
aubriatary
suggestive
generic
descriptive
innovation
global
local
cultural immersion
tribes
communitys
ethical marketing
enviromental laws
regulation
global trade
competiton
5 forces of competition (Porter 1980)
trends
barriers
culture
financial
goverments
world trade organisation (WTO)
coalition of countries
relative advantage
comparative advantage
Diamond Model (Porter 1990)
Ethical issues (Harris 2018)
consumer protection
Cultural homogenisation
consumerisum
geographical segregation
low income
exploitation
inequality
economic
business operations
underpaid
seperation
targeted
unregulated
CSR
climate
environmental
supply chain
self interests
complicated
widespread
redesign
moral responsibility
legal
ethical
morality
ETI- Ethical trading initiative
ILO
UN agency 2030 agenda
standards
ignorance
consumer need VS impact
customer values
cities
values
politics
specialised
innovation
autonomous
environmental impact
globalisation
divergence
convergence
"Glocalisation"
cross- vergence
financial flows
capital
financial
current
FDIs
multy-nationals
GDP
transfer pricing
tax havens
Accounting Standards (ISAB)
regulation
contracts
disclousures
hedge accountancy
reporting
industrial revolution
economic evolution
contingent model
IFRS standards
arms lengh principle
unitary taxation
Technical issues
exchange rates
shifts in demand
shifts in supply
goverment interventions