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SEO - Coggle Diagram
SEO
How search engines work
check index by
site:yourdomain.com [pile of paper]
google search console [game console]
Tell search engine to crawl sites
robot.txt [robot hand, left stop spider, right allow]
can't find -> crawl [spider crawl a person]
find : abide suggestions then crawl [spider stop&listen then crawl]
error, can't determine if it's existed or not : don't crawl [spider hit a wall confuse -> go back]
navigation in page link [menu]
sitemaps [map]
create file and submit through ggl search console
XML sitemap
code
404 [razor delete url]
5xx [server error]
301 [missT closed,moved]
meta tags
index/noindex
follow/nofollow
noarchive
wordpress
uncheck search engine visibility block
links
backlink/ inbound [line to the back of a person]
internal link [line inside body]
ranking signals [traffic light]
backlink
on-page content [find in one click]
rank brain [brain age]
physical location, google my business listing [dentist]
relevance [Petikorn]
Distance [cross rope]
prominence [speaker on stage]
google ranking factors
freshness [lettuce with label]
backlink [backpack]
user intent(relative) [Petikorn]
authority [police]
content depth [Pete wearing a watch]
page speed [run]
https [handcuffs]
user experience [hug]
keyword research
ask questions first! [ppl attached to target + threatened to ask who we are]
what are the goals
who are the customers
who are we
Discover keywords [Discovery channel]
low competition [one student raise his hand, has long tail]
High competition [every student raising hand]
diversify [blog>homepage]
adding FAQ
Keyword strategic search volume
by competitor [Pokemon]
by season [Christmas tree]
by region [world map]
Searcher's intent [ppl sitting in front of computer wallet on his side]
informational [Tour guide explaining about Empire state ]
Transactional [virtual shop]
commercial [compare apple and orange]
locational [Clinic, Bangkoknoi]
navigational [P'Tik searching google for FB]