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Convention Bureaux Speech - Coggle Diagram
Convention Bureaux Speech
WHO IS WHO
Buyers / Clients
Associations
Corporates
Suppliers
Organizers: DMC (corporate events), PCO
(association events), meeting planners, third parties, event organizers, online platform, etc.
Meeting facilities: congress and exhibitions centers, hotel, lecture halls, etc.
Conference and event services: catering, restaurant, guides, transportation, design buildings, printers, decoration, etc.
Product
The Event
Destination
INTRODUCTION
MICE:
MICE: Meetings Incentives Conferences Exhibitions/Events
A business that connects ideas, values, people, and creates events.
MICE sector plays such an important role on the tourism industry
MICE involve a wide range of suppliers, which brings wealth to tourism professionals, young entrepreneurs, big companies etc. (known as chain value).
CONVENTION BUREAUX:
Sells and promote a destination on the MICE industry.
Pushes events on the low season gaps in order to fight against seasonality.
Supports meeting planners throughout the organizing process.
Is the first intermediate when there is an intention to create a conference.
Supports local tourism industry and contribute positively to the GDP of the destinations.
It is a technical office which represents the destination as a place to hold meetings, conferences and business events.
CB EMPLOYEE
Duties and Responsabilities
Marketing plan
Look for clients (Agencies & Final clients)
Travelling to the target markets
Attending to MICE international trade shows
Organize promotional events: FAM trips, workshops
Help organizers
Direct Marketing
Online Platforms
ASK
Attitude
Communicative
Organized
Pro-Active
Resilient
Responsible
Persuasive
Creative (stand out)
A good listener
Observer
Passionate
Stress management
Skills
Interpersonal Skills
Leadership Skills
Communicative Skills
Language Skills
Computer Skills
Customer Service
Writing Skills
Problem solving
Sell skills
Knowledge
Know the destination very well
Knowledge about her target markets
General Cultural knowlegde
Protocol
Public Relations
Tourism Degree
Master’s degree
BCB
Key Associations
MPI
SITE
ICCA
PCMA
MPI
Sales & Promotion
Specialized Trade Shows
Fam Trips (opportunity to introduce buyers to local providers)
Site inspection
Targeted promotion (Marketing Plan made together with the local providers based on their targeting)
Sales visits to the markets of interest
Workshops
Finding the Decision Maker in the organization
ADS (Specialized Magazines)
Web, Online Platforms, Community Media.
Stats
2019 Budget: 54,2 M € (95% own resources).
Private-Public
120 employees
10%-12% of BCN’s GDP
100,000 direct workplaces
+320 members from every sector in Barcelona (Hotels, convention centers, venues, restaurants, OPCs, DMCs, ancillary services, etc.
2019 nº Delegates: 664.607
2019 nº Overnights: 2.641.942
Highlights
Culture
Historical value
Gastronomy
Climate
Accessibility
Infrastructures
Professionalism
Reliable
Sexy brand
Top 5
People
Lifestyle
CB VALUES
People goes first
Networking
Motivation
Leadership
Influencing the industry
Cost optimization
Sense of community
Innovation
Legacy
Cooperation
“Coopetition”
Creativity
Proactivity