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Consumer Decision Journey for Rolls Royce, Mr. Smith is an Investment…
Consumer Decision Journey for Rolls Royce
Moment of Purchase
Mode of Payment
TP 9 Showroom Experience
Staff treatment towards consumer
Customization requirement
cutting of cake once you purchase it from the showroom.
post purchase experience
TP 8 After sale service
Show off/ Bragging attitude
TP 7 Pride factor
speed of delivery
Active Evaluation
TP 5 Ease of purchase
TP 6 Giveaway/ Benefits
Availability
Test Drive Experience
Loyalty Loop
Repurchase
post on social media
Overall experience
Usage
Value for money
Design
Triggers
Magazines and Commercials
Features of the car
look and feel of the car
TP 1 Celebrity Endorsements
Endorsements made by celebrities.
TP2 Test Drive Experience
Feeling of Luxury and class
Initial Consideration set
Past experience with the brand
online/offline reviews about the car
TP 3 comparing the features of a competitive brand
Do i need another Rolls Royce ?
Alternative Luxury Car brands.
Mr. Smith is an Investment Banker living in Uk