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Market Research Decisions - Coggle Diagram
Market Research Decisions
Age
Price - How much they can afford
Product - Design to the fashion at the time
Place - Which shops (high street or retail)
Promotion - Where to promote
Gender
Product - design shape
Price -
Place - Mens or Womens shop
Promotion - Magazine to advertise in
Favourite Colour
Price -
Place - type of store to stock (alternative shops)
Product - Colours for design
Promotion - use of colours in advertisement
Preferred Material
Product - Materials to use
Place - Type of product alters where it's sold
Price - price you need to charge
Promotion
Spend on a hat
Price - Selling price
Place - Type of store to stock hat
Promotion - How much you could spend on Promotion
Product - how much you can spend on materials
Why do you wear them
Place - Sports shops
Price - Similar products
Promotion - Who to use - fashion model or sports star
Product - design for use
How often do you wear hats
Price - Quality
Place - store that rotates stock
Promotion - When to advertise
Product - Quality for longevity
Accessories
Product - to add or not
Place -
Price - added fees
Promotion -
Online or retail
Product -
Price - extra costs for store overheads
Place - Where to sell
Promotion - How to advertise
Type of hat
Product - Design
Place - Type of shop
Promotion - Celebrity endorsement
Price - Competition on the market
Holiday
Price - Type of holiday would show their disposable income
Place - when to stock the hat and in which stores e.g summer hat in JD, next, Zara
Promotions - When to advertise
Product - Pick the type of hat
Hobbie
Price - Hobbie reflects how much they have to spend on hats
Product - Design needs for fit.
Place - Types of shops to stock hat in. (sports - JD , Footlocker)
Promotion - Celebrity endorsement, magazine