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Rhetorical Analysis - Coggle Diagram
Rhetorical Analysis
Vintage Ad
Picture dominated
Pathos = picking on what women can't control (metabolism and attractiveness to others)
Ethos = "Thousands of skinny girls gain 10-20 LBS - Quick" + woman "telling" story
Style = Top quote in large lettering and all caps throughout
Fallacies = Appeal to Emotion and False Cause
Target Audience = young women
Contemporary Ad
Gaining weight vs Losing weight
Target Audience = 20-40 age women
Logos = Text box "facts"
Ethos = "clinically proven fat binder"
Pathos = "fat" + "guilty"
Fallacies = Appeal to Authority
Intro Paragraph
Ads = tricks to the mind
Ethos, Pathos, Logos
Fallacies, Arrangements, Styles
Vintage vs Contemporary
MISC.
Rhetoric helps people find scams
Stereotype = women are driven by emotions rather than facts
Rhetoric is everywhere
Diet Fads