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How do completing in a global context to relate to each other? :check: -…
How do completing in a global context to relate to each other? :check:
Competition
:explode:
relative & absolute comparative advantage
Five forces of competition (Porter, 1980)
Diamond Model (Porter, 1990)
Global Trade
:checkered_flag:
working for multinational company
consumer
market
Globalisation
World Trade Organisation (WTO)
GATT 1946, standardise free trade
shared set of rules
international monetary fund
Transnational values & culture
International
:warning:
Improved technology/communication
raw materials cheaper
cheaper supply chain costs
Effects of Globalisation
:red_flag:
Rewards
transition to new industry
employment
tax benefit for Country
Challenges
Human Rights
-Culture Barrier
Political issues
Offshoring & Re-shoring
-supply chain out of country
-domestic/international sourcing
Operation strategies
conform to four structures
facilities location/country local specific
factors
Policies
Convergence
Divergence
Glocalisation
Crossvergence
Marketing and Values
Staying true to brand internationally
Marketing ethics
Consumer
workers
Corporate Social Responsibility
Global positioning
Human Resources
Human rights
Difference in culture
Opportunities
Working conditions