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Nae Vegan Shoes - Coggle Diagram
Nae Vegan Shoes
Product Sector and
Competition
Niche product but mass appeal
Product differentiation / inimitability
Growing Market and Increasing Competition
Marketing Channels Events and
Promotions
Events and
Promotions
Garden/ Location (Location to decided.)
Workshop/ Collaboration with creatives.
Marketing Channels
Social media and website
SEO, Google Ads
.#TurnAnewLeaf
Timeline and Budget
Duration / Time of the year
£10,000 / Return on the Investment
SS22, Summertime
USP
Vegan / Purpose of the Brand
No Animal Exploitation
100 Days Return, Affordable Price
Current Market and Brand Customers Analysis
All ages, All Genders
Sustainably-Aware
Value Shoppers
Brand Profile and Brand Ethos/Story
Eco-friendly, No animal cruelty
Story
Organic cotton, vegan leather