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Heineken employer brand - Coggle Diagram
Heineken employer brand
Emotions
Furthermore, to provide security to our employees, HEINEKEN commits until the end of 2020, we will not carry out structural layoffs, as a consequence of Covid-19.
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key elements of EB
fun,
edistyksellinen,
uraaurtava
Heineken as an employer
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same time as they are intersetd in the employee they are marketing theyr brands --> making it aboutthem selves
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Heineken brand elements
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being exciting: magick innovation, concuering the world
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We refuse to settle for ‘good enough’, a mindset
We build true human connections and break down barriers, because we believe great moments shared together are the best in life.
We stand by our values: passion for quality, enjoyment of life, respect for people and for the planet.
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