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influences on choices of consumers - Coggle Diagram
influences on choices of consumers
Price
you want the best value for their money
you want to pay the lowest price for the best quality
it is usually one of the first things you want to know about a product
Customer service
Good pre-salesand after-sales service makes you feel you are a valued customer.
poor service will not make you come back
the better the customer service the more likly custermers will come back
Convenience
Many consumers do not have a lot of time to shop
Convenience hasmany meanings for consumers,
the factors of convence factors will influence when, where and what consumers buy
Marketing and advertising
plays an extremely important role in infuencing our consumer decisions
consumers are always exposed to all aspects of marketing
If the marketing campaign is successful, consumers will be inuenced into thinking they need this product
Gender
Males and females have a number of common wants
a person’s gender influences some types of purchase like cosmetics
products advertised in catalogues for Mother’s Day and Father’s Day
Age
little kids will want toys and lollies
a teenager may want a mobile phone
adults will want practical stuff
Disposable income
A consumer’s level of income determines what kind of products they regularly purchase
A buyer with higher disposable income will spend more on luxury lifestyle items
Disposable Income refers to the amount of money that households have available for spending and saving
Environmental considerations
With increasing community awareness of environmental pollution, many consumers are becoming moreaware of the problems caused by throwaway packaging
You therefore may be inuenced to purchase a product that has minimal packaging or packaging that can be recycled
Social media
Social media includes websites and applications that enable users to create and share content
It includes programs such as Facebook and Instagram
Cultural factors
Cultural factors are the set of basic values, perceptions, wants and behaviours of a particular community or group of individuals
it will also decide on what foods they buy like indians will not buy pig meat