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influence and consumer decision making - Coggle Diagram
influence and consumer decision making
environmental consideration
many consumers are becoming more aware of the problems caused by throwaway packaging
may be influence to purchase a product that has minimal packaging
disposable income
money that's not saved and can be spent
someone with a higher disposable income will spend it on more luxury items
gender
marketing is very important when it comes to gender
The influence of gender on consumer decisions is best displayed by the products advertised in catalogues for Mother’s Day and Father’s Day
marketing and advertising
The average person is exposed to 500 advertisement
new products usually do better when they have an advertisement
convenience
having everyday items that most people need mean that instead of the driving from you to a shop for a few items its convenient for you to have them there in front of them
convenient can also be shopping online
customer service
having good pre sales and after sales to make the customer feel good/valued
having bad customer sales can lead to not as many sales
Price
the price can the difference between a sale and not making a sale
lower cost can help because if a costumer can make sure that they are getting the best value for their money
social media
age
Overtime your preferences will change for most people
Having sections in your shops can make for easier convenience