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Influences on Consumer Decisions - Coggle Diagram
Influences on Consumer Decisions
Pricing
Pricing is the prices of the item, this will generally affect the consumer's decision. depending on which it may be too expensive or extremely cheap in which they make their decision. Pricing may also depend on the stocks, how many are in store, if the item is in season, the condition, etc.
Marketing and Advertising
Advertising is making your product and service known to an audience or marketplace. Advertising is a specific step of marketing. Advertising uses the data and research collected by marketing strategies to best communicate the brand.
Age
The Age is targeting a certain audience, depending on the item. For example if Big W were to sell hot wheel cars, they would make the advertisements kid appropiate
Social Media
Social media includes websites and applications that enable users to create and share content or top art participate in social networking., These platforms include, instagram, snapchat, tiktok, twitter, facebook etc.
Cultural Factors
Cultural Factors is advertisments aimed at one perceptions, opinions, point of view beliefs etc. For example, if a school was advertsiing for all foreign students, they may have all different lanuages on their posters and have students of all different race on the front
Environmental considerations
Environmental Considerations is when items are for sale but also considerated for the environment. For example, bpth coles and woolworths have changed the material in which the package items as it took an extremely long time to decompose, therefore, they not only have new bags, but they also charge money
Convience
Consumers generally don't have a lot of time to shop, that's where convenience takes its place. For example, there may be a special for milk at coles, worth $2.59, but your. shopping at Woolworths and the milk there is worth $4.70.You don't-have time to go to coles though, so the more convenient option
Gender
Gender is targeting certain objects to certain audiences, in this case gender. For example, a business are attempting to sell make-up, the advertisements are going to be taimed at women/girls. The advertising will consist of many women applying or already wearing make up and very fashion like.Clearly this wouldm't be aimed at men as more women than men apply make-up
Customer Service
Customer service is the Customer being served by the worker, the worker explaining the product to the customer, and the worker serving the customer and before, during, and after the purchase. The store owner remembers and appreciates repeat customers. For example, the store owner remembers and appreciates repeat customers.
Disposable income
Disposable income is the amount of money that families/indiviuals have available for spending and saving after income taxes have been accounted for. For example, a family with limited amount of money arent going to go on a shopping spree and buy everything they touch as they mostmlikely can't afford it
