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Lash Biz Lesson 7 - Coggle Diagram
Lash Biz Lesson 7
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QUALITY SERVICES (high quality materials, great retention and fullness of lash sets)
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GOOD LOOKING PACKAGE ( Instagram, posts, stories, place and service)
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Pain Point: Dark circles under your eyes when you are in the swimming pool”
Trigger phrase would be: “Forget about dark circles when you go swimming to the pool or ocean. Get your lash extensions done!”
So, what are the methods to attract new clients of COLD traffic?
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Besides that you can use InShot, IMovie, Canva, Over, Final Cut, Adobe Premiere.
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- You have to investigate the audience of bloggers for relevance before accepting their help. There is special service for this, so you can see real persons behind each account and number of “likes”. - https://trendhero.io/
- One of the ways to cooperate for free - is giving the service, you can do eyelash extensions for the blogger. Paid collab works even better when your blogger has real audience.
- I always suggest signing the contract where you can mention : the conditions of agreement, when the blogger is posting your info and tags your business, the quantity of stories. And would be even better if you say exactly what kind of information she/ he should share.
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You can do it just by clicking “Promote” on Instagram Post, and choose public to reach, geo location and age.
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- PROMOTION AND SCALING
CRACK THE CODE OF ENDLESS CLIENT FLOW
- PACKAGING
You are not inviting people to eat at the restaurant that is still under construction.
Brief checklist to find out if your Instagram is ready for promotion:
- Description of profile with the name of your place, list of the services you provide and some of your special sales offers, contacts.
- Recent 15 posts sorted out by topics.
- You publish stories on a daily basis, there are stories about open appointment spots.
- COLD traffic is a segment of people who have not heard of or interacted with your brand before.
WARM traffic consists of people who already know about you, your brand, products or services.
- PAID METHODS THAT WORK
that really work:
- Advertising and collaborations with bloggers/influencers
- What is ADVERTISING MODULE?
ADVERTISING MODULE consists of EDITED PICTURES OR VIDEO and THESIS information about your service and offer.
- ANTI TRENDS IN ADVERTISING MODULES:
- Too many words. Better make a few different posts with different phrases.
- Dull and old frases like: “The best price”