Please enable JavaScript.

Coggle requires JavaScript to display documents.

FBC Marketing - Coggle Diagram

- - - - Send invitations to connect with Linkedin connections (Currently we are taregtting for doctors, dentists and health specialists in all health professions)
        
        After invitation accepted and connected, we send automated messages to ask connections to a) check out landing page link b) get into conversation about additional streams of income using Chris Voss "are you opposed to learning about..."
        
        INterested prospects who say "Yes, I am interested" are then encouraged to set appt.
        
        Interested prospects are entered into our Google spreadsheet and thus we can further check which prospects need follow up.
        
        Interested prospects will also be entered into High Level for them to receive our constant emails sales messages and also texts.
        
        On the landing page, there can be an additional "ask us a question" via text and form
    - - Writing manual messages to Linkedin prospects /connections through Linkedin private message area.
        ( We can send links to LP, appt calendar , ask question form etc)
        
        We also follow up manually using emails especially to hot prospects.
    - - 1, Use software like "Descript" and "Custom Coverr" to create videos and images ( done by Anna S and Yaroslav)
        
        Edit 3-4 videos a week from existing Helmut videos.
        
        Prepare Quotes of the Day ( from famous people) and from Helmut. (20 a week)
        
        3a. Post articles (with video embeds)
        
        Post on Feed section using "Social Post Magic" and manual posting on Articles section -- ideally once a day in a rotating manner.
        
        Post on 15 profiles ( post every material on ALL profiles). ( Each profile will get at least 1 post of either image/video post/article post a day)
        
        Stats checking ( see how we can know the numbers of a) clicks on links b) views on posts c) number of Likes d) Number of comments
        
        ( See how this is integrated with High Level stats checking)
    - - Collect through Linkedin GPZ software emails and phone numbers of connections.
        
        Filter by professions ( so we get our targetted doctors profession)
        
        Use Mass Email services to send further messages.
        
        Also use this list for Facebook /instagram ads
  - - - Use Descript and Custom Coverr software as mentioned in LInkedin hat write up ( for posting) to create videos using Helmut's current video materials -- twice a week of posting.
        
        Create thumbnails, use title, descriptions (include the keywords SEO strategies as outlined below)
        
        Always include Call to Action to set appt, visit LP, ask a question via text etc.
        
        After posting videos, always make sure this video get announced in other ways such as a) email b) text c) social media mentions d) informing our sales team this video exists and thus they could share with prospects as needed.
    - - Do keyword research using "Keywords Everywhere", "Youtube Autocomplete", "NeilPatel.com/uber suggest, "Vid IQ", "AnswerThePublic.com" to get the phrase or question which dentists/doctors may have about patients/ streams of income.
      - Use keywords in Titles, Descriptions, Keywords Tags
      - Make sure after posting, we share the videos via website, emails, texts and also all our social media channels. (The more views, engagements from other social media/emails, the better the video will rank as well!)
    - - This is re-mentioning the step of posting videos in all our available platforms, plus emails, texts --- this is such an important step as videos posted without being watched or announced means nobody knowing about such a video!
      - Informing also the sales team /reg that video is posted. And thus reg/sales team could use the video link to send to further interest hot prospects.
  - - - We can try posting both YOUTUBE links and also uploading within FB the actual video. Thus 1 content gets exposed multiple times.
    - - The image/articles/quotes that are prepared for Linkedin of course will be posted simultaneously into the FB feed using "Social Post Magic"