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A NEW PERFUME HAS A SLIGHT SMELL OF A GAS - Coggle Diagram
A NEW PERFUME HAS A SLIGHT SMELL OF A GAS
PRICE
expensive
low demand
customers d'elite
cheap
high demand
lower income customers
PRODUCT
user experience
how does it smell like?
monotonous
unpleasant
fresh and new
how is the design?
branding
famous like
Dior,Bulgari,Chanel,Armani
design
new
old
catchy name
PLACEMENT
how does the costumer act or buy?
location of purchase
ease of transaction
access to distribution channels
sales force
competitor approachers
PROMOTION
what is the dialogue between customer and company?
message
time of delivering
fast
slow
communications
customers
influencers
COVID
face masks
how can I smell the perfume?
why should I put my perfume on?
lockdown
no opportunities to hang out
when shoud I use my new perfume?