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Customer Loyalty - Coggle Diagram
Customer Loyalty
Experience
Seamless
Quick
Relevant
Comfortable
Customized
Personal
Convenient
Positive
VIPs
Levels of influence on future bookings
Customer Lifetime Value
Levels of spending habits
Segmenting
Levels of loyalty
Better service
Most valuable guests
Levels of VIPs
Brand Connection
Authenticity
Transparancy
Right image
Convenience
Seamless experience
Communjcation
Trust
Problem solving
Loyalty Program
Repurchasing
Personalization
Surprises
Points
Customization
Benefits
Brand awareness
Discount
Importance
Less spending required
Word-of-mouth marketing
Easier to convince
High customer satisfaction
Less effort required
High Customer Lifetime Value
Bigger chance of converting
Helps in effective planning
Customer Journey
Step 6: Find your Moments of Truth
Step 7: Revise
Step 5: Maximize your touchpoints
Step 4: Map out buyer's journey
Step 3: Identify motivations and pain points
Step 2: Create buyer personas
Step 1: Set your targets
Understand this journey
Measurements
Repurchasing Levels
Multiple product purchases
Engagement with brand
Customer Loyalty Index
Net Promoter Score
Revenue from different tiers
Customer Lifetime Value
Repeated product purchases
Personalization
Upsell
Cross-sell
Promotions
Customer data
Recommendations
Relevant
Customization
Meeting needs and wants