logo

what does a logo need

think inside the box

easily replicable

easy to understand

thematic

suitable on multiple things

interior design company

brief

• Design a logo for an interior designer ‘Inside the Box’ – This logo will be on their Website, business cards and shopfront Window. This interior designer is currently re-branding and is open to ideas on a new name as well as new imagery and Logos.
• Take into consideration: The service this logo will be advertising, the patterns and colours associated with the business and the complimentary font used.

design will go on shop window and business cards

breakdown:

must work on a Website, business card and shopfront Window.

must be simple enough for a business card but not too simple for a hop front

can change the name and or design

ideas

simple box with "think inside the box text"

a house design

simple, bright, strong colours

click to edit

the colours must be quite strong to show on a shopfront window

design ideas

a box with material in it

a simple house design

a table and chair

research

method ac's kearn me game

smashingmagazine.com

brandongaille.com (famous interior design logos)

Dafont.com

famous interior design logos

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typography

i experimented with different types of lettering/font

i also experimented with fonts on google docs

i used kern me

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i looked at a graphic designer too

chip kidd

i enjoy his work and his philosophies surrounding graphic design

one of his most famous designs is the Jurassic Park logo. i like it a lot as it is simple yet very easy to understand and there was a very careful consideration of colours. this is something that I hope to bring to my design

perhaps with the text fitted inside

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