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Factors affecting consumer decisions - Coggle Diagram
Factors affecting consumer decisions
Customer service
Good pre-sales and after sales
Poor service will force people to turn away from the store
Price
Best values will allow more consumers to purchase product to save money
Lower prices attract customers
Convenience
Consumers like hassle-free shopping
Travelling time to a retail outlet, the number of stores located in an area
Marketing and advertising
Good advertising and prices attract customers
Influence customers into thinking they require the product
Gender
Female consumers may spend more on cosmetics than males.
Different companies target different genders
Age
Babies, teenagers, and adults prefer different things
Our wants change over time
Disposable income
Know about the money that consumers have and what types of products they have
A Consumer with a higher disposable income will spend more on luxury products
Environmental considerations
Many consumers are becoming more aware of the problems caused by throwaway packaging
Use products that can be recycled or have no packaging
Social media
People with a large audience who post regularly on social media promoting products
The content they post often influences their followers’ purchasing decisions
Cultural factors
Every individual has different sets of habits, beliefs and principles that they develop from their family status and background.