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February's Investment Promotion Campaign : :star: : - Coggle Diagram
February's Investment Promotion Campaign :
:star: :
Tentative Schedule
Week 2: Two Webinars (Pharmaceutical & Agro processing)
Week 3 (Textile & Garment)
Week 1: (Newly opened investment areas & the overall investment environment.)
Week 4: Two Webinars(Tourism, ICT, Mining & Energy)
Promotional Content
Newly opened investment sectors
Industry profiles
Priority investment areas
Existing Investor testimonials for each sector
Medium of the campaign
Webinar via zoom
Guest speakers (existing investor(s) from companies)
Q & A
PowerPoint Presentations (EIC & Relevant Institution)
Social media (YouTube, LinkedIn, Facebook, Twitter)
Blogs (Summary of industry profiles, priority areas & newly opened investment sectors)
Customized videos (Industry parks, sector based videos', Investors testimonial)
Participants
Ethiopian embassies abroad
Investors & companies (Qualified Leads)
Foreign embassies in Ethiopia
Relevant Institutions (LIDI, ETIDI, etc.)
Host (Ethiopian Investment Commission)
Expected Outcomes
Indirect promotion by reaching out all foreign embassies in Ethiop
ia.
Building the capacity of our embassies across the world by providing a current and up to date investment related information on each sectors
Generating qualified leads for direct engagement and follow up.