moral behaviour (good protestant, devoted to work and family, chosen by God for salvation), brothels, foolishness-stupidity, 'Hard Times' (Thomas Gradgrid, utilitarian ideas, the richer the happier), facts not feelings of the previous period, now industrialists means pragmatic activities, education pragmatic things (maths, calculations, common sensible and pragmatic), education is the only way to know who you are, to be aware of your talents, the only way to happines (Mill's point of view).