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Reading 22: Introduction to branding - Coggle Diagram
Reading 22: Introduction to branding
What?
Product
Service
Place
Experience
Person
Community
Image = External
Identity = Internal
Facets
Physique
Personality
Culture
Relationship
Reflection
Self-image
Names
Coined
AXA
Arbitrary
Amazon
Suggestive
Sunblest
Descriptive
Gutter Cleaning London
Generic
Cellophane