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Project Organization - Coggle Diagram
Project Organization
The organizational Framework
Company Operations
Legal
Operations
Commercial
Delivery
Editorial
Technological
The Team
Key Areas
Management & Operation
Project Managment
Transmedia producing
Community Management
Creative
Experience Deisgn
Writing
Concept Art & Graphics
Technology
Creative Technology
Technical Architecture
Web Development
Conducttr Implementation
The project plan
Process
Develop your ideas futher and create a skeleton of the experience, What does the experience look like?
Design the experience in detail and document how each aspect will be implmented
Define what is you're trying to achieve. The objective of creating the experience
Deliver the experience to your audience
Goal setting
Artistic Project
SMART goals
Realistic
Timely
Attainable
Measurable
Specific
Scope
Create boundaries to the project
Success criteria
Goals... targets to complete
Budget
Line items
Break-even analysis
Revenue breakdown
Cost breakdown
Adittional items
Travel & Accomodation
Hosting & License Fees
Production costs
Professional fees
Revenue model
Freemium
Audicence-pays
Sponsored
Commercial projects
Reach
Increase awereness
Reinforce positioning
Generate press & word of mouth
Preference
Ensure desired perception of brand
Bring to life boring and undifferentiated products
Generate word-of-mouth of low-involvment products
(re)Build brand image
Re-position against competitors
Action
Increase consumer advocacy
Generate sales
Generate product trial
Generate opt-in
Documentation
The Proposal
The Headlines
High concept - how does the story stay put across platforms?
Premise - What are you trying to say?
Player goal - What is the audience expected to do?
Theme - What's the recurrent motif of unifying idea that holds everything together?
Short synopsis - What happens?
Genre - What audience is going to like this movie?
The one sheet
A single page can comminicate the most important things about a project
Tht story bible
Series Synopsis and acts
Future Stories
Storyworld (Mythos)
9 Key Points
Cutlure
Religion
Population
Language
Topography & maps
Economy
Timeline - events, war
Science & Technology
Characters & Factions
The participation bible
The platform chart
Indicate how the audience traverses the media (what's the call to action?)
Indicate what audience actually sees and does
Indicate the timing of each element
Take account of the possibility for "non-linear traversal" trhough the story
Indicate which part of the story is told by which media
Provide cointunuity across developers (who may be working on different media assets)
Scene Chart
How the actions taken by the audience move the story forward?
Audience/User story diagram
They communicate how the experience unfolds
Practical considerations
Five phases of the audience journey
Activation - Where the experience call the audience to action
Play - The main body of the experience
Registration - Ecompasses the actions required to make the audience known to the experience
Wrap - Encompasses the actions required to wrap up the experience
Setup - Ecompasses all the actions that take place before the audience can register
It has to detail
Locations, parameters, timing needed for each phase
Any differences between first run-through and subsequent run-thourghs if this is a repeatable experience
People involved
Measurements and metrics required