“Related to the purpose of the text, what textual/stylistic features are employed in the
personal account, in order to affect the reader?”
Personal account
Glittering generalities
Anaphora
“Imagine being denied the right to govern your own life. Imagine being beaten, stripped of your dignity, deprived food, water, shelter, money, and education.”
Tone
Mood
evidence/example of real-life tangible impact
Rule of three
adds credibility
A personal story/anecdote
highlights the charity's impact on an individual, rather than simply in terms of numbers
reader feels as though they, by donating, support another human being
evoking sympathy
E.g. “They were held as captives: humiliated, afraid, and powerless.”
common persuasive technique used to add emphasis
repeated use of strong, positively charged, emotive words
e.g. "freedom", "courage", "action"
organisation becomes associated with positive values & emotions
personal pronouns - reader themselves put in an unimaginable situation
reader realises scope of victims' suffering
evokes strong emotions of eg. sympathy
“Munni rebuilds his life”
optimistic, promising, hopeful tone set
sympathetic mood
Multimodality
Evoking emotional response