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How does the organisation use the blog's (textual) features such as…

- - - - “For next year, we’re planning new strategic initiatives to expand our reach and impact.”
        
        Ardent tone set
    - - Sympathetic mood instigated
    - - Anaphora
        
        “It will require systemic change where companies no longer profit from slavery, governments no longer ignore it, consumers no longer tolerate it, and the vulnerable no longer accept that slavery will always be with us.”
        
        rhetorically efficient, memorable, strengthens motivational tone (speech like)
    - - Repeated use of ‘we’ and ‘together’ - text aims directly at reader and includes reader as part of the solution to the problem
    - - Missing:
        
        -Personal anecdote
        
        -Facts
        
        -Personal opinion
        
        -'How to' guidance
        
        -Review
        
        -Humour
      - Description
        
        Explaining the work of the charity
- - - - Covid-19 pandemic
    - - The common condemning of slavery in today's society
        
        Any reader will agree about the seriousness and immorality of the issue still being a reality in the 21st century - a broad appeal
- - - - Signifies the victims' "captivity"