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Innovating & branding in global context - Coggle Diagram
Innovating & branding in global context
Innovation/ not standing still
New products
New packaging
Subtly
Selective globalisation
Consumer's needs
Legislation
Brands
Local
Price flexibility
Local needs
Risk isolation
Global
Engaging in cultural immersion
Influencers
Global framework with local relevance
International
Tribes
Network of heterogeneous people