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Digital Transformation, Platforms: - Coggle Diagram
Digital Transformation
Environment
Future
Technology
Process
People
Extended self & Digital world
:
Re-embodiement
Digital world
Dematerialization
DCMs role
:
Targeted content
Trust, Brand, Behaviour
Value
capability gap
:
Process gap
Competetive challenges
Knowledge gap
Using data in CXM
:
Data & analytics
Know-how
Process & strategy
The Internet of everything
:
Improved level of smartness
Business models
Digital marketing
:
4Ps
Market research
Marketing strategy
Smart products, ecosystems
The future of social media in marketing
:
Trust and privacy
Influencers
Omnisocial presence
How the AI will change the future of marketing
Prediction
Automating processes
Issues with privacy & ethics
Organizational structure
Digital resources
Platforms
:
Downsides of a DBP
Role for Martketing
Characteristics and Classifications of a DBP