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Competing in a global context OIP, Legal - Coggle Diagram
Competing in a global context OIP
International marketing
The global Market place
Saturated domestic markets
Small domestic markets
low growth markets
Customer driver
Competitive forces
Cost Factors
Portfolio
entering and operating
Micro Environment
Size
Growth
Competition
Cost
Profit
Market access
Skills
Resources
Product adaptation
advantages
Branding
innovating and branding
global brands
international brands
local brands
retail strategy
weak
medium
strong
cultural reflections
ethical issues
Geographical
Targeting
Exporting
cultualism
brand identity
physique
persanality
culture
relationship
reflection
self image
brand reputation
brand equity
brand content
name
coined
arbitary
suggestive
descriptive
generic
communication
ojectuives
creation
evaluation
choice
trademark
logos
Globalisation
corporate social responsibility
the moral agreement
CSR
CSR
CORPORATE MORALITY
GOVERNMENT INTERVENTION
MANAGING
ETI
enlightened self interest
Macro Environment
Trading
Socio-cultural
Technological
Economic
Political
Global finance
Foreign Exchange
Financial regulations
supply
Reaching equilibrium
shifts in demands
Changes
Over coming problems
Exchange rate
Impacts
Intervention
Interest rates
Currency
Evolving Finance
Stewardship
National economy
Investors
Borrowed finery
Imperialism
Taxation
Accounting change
State of equilibrium
Financial scandal
consensus
New regulation
State
Consequences
IFRS
Vision
Agenda consultation
Research programme
standards development
Implementation
Recognisable
measure
present them
disclosures
Transfer pricing
Currency market
Unitary tatxtion
Arms length principle
Transfer mispricing
Trade Market
WHO
Structure of firms and rivery
Factor conditions
Related and supporting industries
Subtitutes
Buyers
Potential entrants
Suppliers
demand control
Competition
Service
money
goods
International trade
Competition
Legal
Ethical
