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TMA 03 - Coggle Diagram
TMA 03
Main body
Paragraph 2
Real self and self concept Week 16
If communication source is social media. Virtual self can be discussed.
Be critical
Celeb?
refer to the case study and further information
Fear as a motivator
Hierarchy of effects model ?
Paragraph 3
Communication modle (traditional) Week 14 Act 14.3
Permission marketing?
Be critical
Celebrity endorsement (reliablitly)
Para graph 1
The imprtance of attitude change. week 14.
How marketing cn be used to change behaviour
Paragraph 4
Elaboration likelihood model Week 14 Act 14.3
Involvement (possible connection between effectiveness of communication model)
High involvement = central route
" the customer scrutinises the contents of the message, rather than reading, listening or watching casually, because of their high level of motivation and ability to process the information about the attitude object"
Less reipition
Reulsts in a behavioural change
Express attitude change does not result in a behaviour change all the time
Adding to their own knowledge (elaboration)
Intro
Explain the problem (current behaviours)
Introduce concept
Explain attitude change
Aim to reduce the amount of coffee cups used
Conclusion
Sum up main points with critical stand