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PLC - Coggle Diagram
PLC
Growth (3)
objectives
maximise market share
4Ps strategy
product
price
place
promotion
characteristics
sales
increasing
costs
decreasing
profits
increasing
customers
early adopters
competition
increasing
Introduction (2)
4Ps
Promotion
heavy
Product
basic
Place
limited
Price
penetration/skimming
objectives
Awareness
characteristics
cost
high
customer
innovators
sales
low
competition
minimal
profits
loss
NPD (1)
8stages
Maturity (4)
Decline (5)